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Your Sales and Marketing strategy is your plan for reaching, engaging, and converting target prospects into profitable customers. A marketing strategy is how you will reach your target audience, while a sales strategy is how you will convert them to customers. A marketing strategy sets the direction for how you will …
Read More »Optical or Photonic switches are key devices for meeting data traffic growth in optical networks and data centres
Switches are important components of any communications network. Switches are found inside network-connected devices and used to change data transmission paths when transmitting data between devices. By quickly changing the transmission pathway and sending data only to relevant devices, the total load on the network can be reduced. Optical …
Read More »Non-Linear Optical Materials and Applications
Nonlinear optical (NLO) materials have long been known to interact with light, to produce a nonlinear response. Nonlinear optical materials use nonlinear dependence of the refraction index on the applied electric field to produce other frequencies. This results in either harmonic generation or frequency shifting. The development of the field was …
Read More »DARPA’s NOMARS developing long endurance Autonomous warship for surveillance, targeting, electronic warfare and strike warfare
In 2018, China surpassed the U.S. Navy as the world’s largest naval force. China has now launched a new “world-leading unmanned warship” that is supposedly ready for combat, Chinese media reports. The JARI multi-purpose unmanned combat vessel, a new product of the state-owned China Shipbuilding Industry Corporation, is 50 feet …
Read More »Integrated Pest Management (IPM) monitors Crop Pests & Diseases
Agriculture is a multibillion-dollar industry and one of the largest in the world, accounting for almost 1% of GDP in the UK, 6% in the US and 12% in Australia. It’s also set to be a growing industry, with the demand for food set to increase as the world approaches …
Read More »Change Management in Project Management
Businesses must constantly evolve and adapt to meet a variety of challenges—from changes in technology to the rise of new competitors to a shift in laws, regulations, or underlying economic trends. The motivation for change may come from the “planned initiative”, becoming “more competitive” or “closer to the customer” or …
Read More »Aircraft propulsion system Market driven by demand for air travel and cargo, aircraft deliveries, and fuel efficiency
All Aircrafts depend on propulsion system is to produce thrust so as to lift the object for a prolonged period of time by consuming different fuels. Presently jet engines are the workhorses of airplanes carrying millions of people, trillions of miles every year, at supersonic speed and with high safety; …
Read More »DARPA MuS2 developing Muon Source to detect shielded nuclear contraband, to objects deeply buried up to thousands of meters below the earth’s surface
Muons are subatomic particles that behave a lot like electrons but are around 200 times heavier. As the US Department of Energy explains, “Muons created in the atmosphere constantly hit every inch of the Earth’s surface and pass through almost any substance.” Many scientists have noted that measuring the …
Read More »Healthcare management
The Healthcare industry can be defined as the collection of businesses and companies that provide healthcare services and products to treat patients. These treatments can come in the form of preventive, curative, rehabilitative and palliative care. Regardless, if a company is within the realms of healthcare, they will be focussing …
Read More »Electronic connectors becoming high-speed, compact and thinner, high frequency and high power connectors.
An electronic connector is an electro-mechanical device whose purpose is to quickly and easily disconnect or interrupt a circuit path or electrical circuits . Most electrical connectors have a gender – i.e. the male component, called a plug, connects to the female component, or socket. The connection may be removable …
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