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Aligning Marketing Strategy with Sales Strategy

Your Sales and Marketing strategy is your plan for reaching, engaging, and converting target prospects into profitable customers. A marketing strategy is how you will reach your target audience, while a sales strategy is how you will convert them to customers. A marketing strategy sets the direction for how you will …

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Optical or Photonic switches are key devices for meeting data traffic growth in optical networks and data centres

Switches are important components of any communications network. Switches are found inside network-connected devices and used to change data transmission paths when transmitting data between devices. By quickly changing the transmission pathway and sending data only to relevant devices, the total load on the network can be reduced.   Optical …

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Non-Linear Optical Materials and Applications

Nonlinear optical (NLO) materials have long been known to interact with light, to produce a nonlinear response. Nonlinear optical materials use nonlinear dependence of the refraction index on the applied electric field to produce other frequencies. This results in either harmonic generation or frequency shifting. The development of the field was …

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