Recent Posts

Aligning Marketing Strategy with Sales Strategy

Your Sales and Marketing strategy is your plan for reaching, engaging, and converting target prospects into profitable customers. A marketing strategy is how you will reach your target audience, while a sales strategy is how you will convert them to customers. A marketing strategy sets the direction for how you will …

Read More »

Nonlinear photonics or optics key enabling technology for imaging, high-speed data communication and optical computing

Nonlinear optics is a part of optics, dealing with various kinds of optical nonlinearities e.g. in nonlinear crystal materials (including both dielectrics and semiconductors) or in optical fibers and other waveguide devices. Nonlinear effects with light are those where e.g. twice the optical input intensities does not simply result in …

Read More »

Optical or Photonic switches are key devices for meeting data traffic growth in optical networks and data centres

Switches are important components of any communications network. Switches are found inside network-connected devices and used to change data transmission paths when transmitting data between devices. By quickly changing the transmission pathway and sending data only to relevant devices, the total load on the network can be reduced.   Optical …

Read More »
error: Content is protected !!