February, 2023

• 10 February

  Aligning Marketing Strategy with Sales Strategy

  Your Sales and Marketing strategy is your plan for reaching, engaging, and converting target prospects into profitable customers. A marketing strategy is how you will reach your target audience, while a sales strategy is how you will convert them to customers. A marketing strategy sets the direction for how you will …

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• 10 February

  Nonlinear photonics or optics key enabling technology for imaging, high-speed data communication and optical computing

  

  Nonlinear optics is a part of optics, dealing with various kinds of optical nonlinearities e.g. in nonlinear crystal materials (including both dielectrics and semiconductors) or in optical fibers and other waveguide devices. Nonlinear effects with light are those where e.g. twice the optical input intensities does not simply result in …

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• 9 February

  Optical or Photonic switches are key devices for meeting data traffic growth in optical networks and data centres

  

  Switches are important components of any communications network. Switches are found inside network-connected devices and used to change data transmission paths when transmitting data between devices. By quickly changing the transmission pathway and sending data only to relevant devices, the total load on the network can be reduced.   Optical …

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• 8 February

  Growing threat to military bases, require ‘Smart Base’ capabilities, concepts and technologies

  

  The U.S. Department of Defense (DoD) maintains installations worldwide; worth over $1.2 trillion and critical to U.S. national security. Physical changes to the environment such as flooding, drought, and extreme storms disrupt U.S. military capabilities and facilities, including training ranges, bases, and housing. A 2019 DoD assessment found that out …

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• 6 February

  Non-Linear Optical Materials and Applications

  Nonlinear optical (NLO) materials have long been known to interact with light, to produce a nonlinear response. Nonlinear optical materials use nonlinear dependence of the refraction index on the applied electric field to produce other frequencies. This results in either harmonic generation or frequency shifting. The development of the field was …

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• 5 February

  DARPA’s NOMARS developing long endurance Autonomous warship for surveillance, targeting, electronic warfare and strike warfare

  

  In 2018, China surpassed the U.S. Navy as the world’s largest naval force.  China has now launched a new “world-leading unmanned warship” that is supposedly ready for combat, Chinese media reports. The JARI multi-purpose unmanned combat vessel, a new product of the state-owned China Shipbuilding Industry Corporation, is 50 feet …

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• 5 February

  Integrated Pest Management (IPM) monitors Crop Pests & Diseases

  Agriculture is a multibillion-dollar industry and one of the largest in the world, accounting for almost 1% of GDP in the UK, 6% in the US and 12% in Australia. It’s also set to be a growing industry, with the demand for food set to increase as the world approaches …

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• 4 February

  Change Management in Project Management

  Businesses must constantly evolve and adapt to meet a variety of challenges—from changes in technology to the rise of new competitors to a shift in laws, regulations, or underlying economic trends.  The motivation for change may come from the “planned initiative”, becoming “more competitive” or “closer to the customer” or …

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• 4 February

  Aircraft propulsion system Market driven by demand for air travel and cargo, aircraft deliveries, and fuel efficiency

  

  All Aircrafts depend on propulsion system is to produce thrust so as to lift the object for a prolonged period of time by consuming different fuels. Presently jet engines are the workhorses of airplanes carrying millions of people, trillions of miles every year, at supersonic speed and with high safety; …

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• 3 February

  DARPA MuS2 developing Muon Source to detect shielded nuclear contraband, to objects deeply buried up to thousands of meters below the earth’s surface

  Muons are subatomic particles that behave a lot like electrons but are around 200 times heavier. As the US Department of Energy explains, “Muons created in the atmosphere constantly hit every inch of the Earth’s surface and pass through almost any substance.”   Many scientists have noted that measuring the …

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