‘Parallel Reality’: New screen technology that uses ‘magic pixel’ to display personalised content to multiple people

Synaps Labs displayed a billboard in Moscow changed the ad on its display based on the brand of car passing by. The billboard was created by, which used high-speed cameras placed 180 meters in front of the billboard to take pictures of cars. Machine-learning software determined each car’s make and model. The purpose was to show ads for Jaguar’s expensive new SUV to drivers who already owned expensive cars. AI and in particular machine learning has become quite advanced to extract all kind of information from photographs whether a person in a photo is young or old, male or female and glean many other facts useful for ad targeting. The company has since developed its technology further and installed billboards all over Russia and the United States.